Genus
Broad kind AI will bin them in.
0 · Gate
Before a deep read, fix how things are said of a firm — so an accident never gets treated like the substance.
Species
Concrete business type under that kind.
Difference
What splits this firm from the twin — often the decisive hinge.
Property
Proper mark of the species when the file is true.
Accident
True in the public file, not the essence — don’t worship it.
1–10 · Ten categories
Aristotle’s ways a being shows up — our dossier grid for AI Identity. A material error is almost always a broken category.
01
Substance
What the firm is — entity, not a vibe.
02
Quantity
How many / how much — scale in the public file.
03
Quality
What sort — character of the offer and quality marks.
04
Relation
Relative to whom — twins, parents, competitors.
05
Place
Where — city/region lock (AI Identity key).
06
Time
When — hours, founded, stale evidence dates.
07
Position
How they sit — maps, answer order, posture.
08
State / Having
What they hold — licenses, certs, awards.
09
Action
What they do — services, verbs on the site.
10
Passion
What is done to them — reviews, AI answers, press.
How it sits in the firm
Clients buy a Snapshot and optional Workbook — not “a category.”
Firm
Marshall Network Services — sole prop, Lexington KY. Who invoices.
Practice
Marshall Intelligence uses Organon so Findings stay governed and human-owned.
Clients buy
Free Aidentity Snapshot. Optional Workbook $295.
Ops habits
After the corpus: Name · Read · Structure · Know · Deliberate · Guard — verbs, not the ten.
Share
QR and lockups for handoff. Track arrivals with ?src=.
Square · 5:2 · Lockup + QR
Canonical: https://marshall.net/organon/
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