Sales operation · process chart
How the sale runs
From first touch to ongoing service. Mouth brand: Marshall Intelligence .
Path may still live under Answer Authority / /aa/ until you rebrand the shell.
House: Marshall Intelligence · Platform surface: Answer Authority (legacy URL OK)
1 · Intelligence Diagnosis
Free
$0
Formal name: Public Intelligence Diagnosis . Private send to a pre-qualified person .
Customized intro text + short personalized video
Public signals only — what answer engines already say
Not a “brief” or “snapshot” — Diagnosis
Channel: whatever reaches them (email, etc.)
2 · Walk the diagnostic
Free · giveaway
$0
You walk the findings with them. Not sold. Builds understanding; no charge.
Decision gate
They engage → continue. They don’t → park (person-first registry: cool/cold). No chase theater.
3 · Intelligence Workbook
Paid · one-time
$297
Deep work product — not the free diagnosis walk.
Contract required
Questionnaire required
Deep public dive
Longer, deeper video + plan to improve
May credit toward first Care invoice
4 · Walk the Workbook
Included
Included with Workbook
You walk the Workbook with them — findings, plan, next moves. Not an extra charge. Part of the $297.
5 · Intelligence Care
Service
$1,495 / quarter · $4,995 / year
Testing & treatment as a service — not a PDF club.
Every month: test + report (×3 per quarter)
Iterate truth · surface strengths · improve what machines answer
Upsells always available
Inside Care · monthly rhythm
Boom
Test → results → report every month for the term. That’s the delivery promise.
Referral loop
Growth
3 referrals into a free review / Diagnosis path → their second review free .
Person-first
Sell a person who sells the company. Registry: person + company + temperature + pipeline. Busy owners: no required pleasantries.
Doctrine
Names & prices above are locked. Code/site follow doctrine. Fulfill any legacy paid SKU; don’t block payments.
Free
One-time paid
Ongoing service
Referral
Marshall Intelligence sales operation · chart 2026-07-14 · print-friendly
Pricing page ·
AA surface ·
Training: docs/Sales/production/TRAINING-Commercial-Ladder-2026-07-14.md