Sales operation · process chart

How the sale runs

From first touch to ongoing service. Mouth brand: Marshall Intelligence. Path may still live under Answer Authority / /aa/ until you rebrand the shell.

House: Marshall Intelligence · Platform surface: Answer Authority (legacy URL OK)

1 · Intelligence Diagnosis

Free

$0

Formal name: Public Intelligence Diagnosis. Private send to a pre-qualified person.

  • Customized intro text + short personalized video
  • Public signals only — what answer engines already say
  • Not a “brief” or “snapshot” — Diagnosis
  • Channel: whatever reaches them (email, etc.)

2 · Walk the diagnostic

Free · giveaway

$0

You walk the findings with them. Not sold. Builds understanding; no charge.

Decision gate

They engage → continue. They don’t → park (person-first registry: cool/cold). No chase theater.

3 · Intelligence Workbook

$297

Deep work product — not the free diagnosis walk.

  • Contract required
  • Questionnaire required
  • Deep public dive
  • Longer, deeper video + plan to improve
  • May credit toward first Care invoice

4 · Walk the Workbook

Included

Included with Workbook

You walk the Workbook with them — findings, plan, next moves. Not an extra charge. Part of the $297.

5 · Intelligence Care

Service

$1,495 / quarter  ·  $4,995 / year

Testing & treatment as a service — not a PDF club.

  • Every month: test + report (×3 per quarter)
  • Iterate truth · surface strengths · improve what machines answer
  • Upsells always available

Inside Care · monthly rhythm

Boom

Test → results → report every month for the term. That’s the delivery promise.

Referral loop

Growth

3 referrals into a free review / Diagnosis path → their second review free.

Person-first

Sell a person who sells the company. Registry: person + company + temperature + pipeline. Busy owners: no required pleasantries.

Doctrine

Names & prices above are locked. Code/site follow doctrine. Fulfill any legacy paid SKU; don’t block payments.
Free One-time paid Ongoing service Referral