How to Improve Your AI Visibility

AI systems like ChatGPT, Perplexity, Gemini, and Google AI now influence most buying decisions. Here’s a practical, step-by-step approach based on current data and what actually works.

1. Get a clear baseline

Run a free Intelligence Diagnosis on one specific location. This shows exactly what the major AI systems are currently saying about your business — right, wrong, or missing.

2. Focus on specific use cases

Generic “we do everything” pages get ignored. Create dedicated pages that answer real buyer questions like “best [service] for [specific situation] in [location].”

Data shows 53% of buyers prioritize a close match to their exact use case.

3. Make details easy to extract

• Use clear headings, lists, and tables.
• Include specifics: capabilities, certifications, response times, equipment, results.
• Keep information fresh and accurate.

4. Build third-party signals

AI trusts reviews, mentions on Reddit, industry sites, and authoritative sources. Encourage reviews and share case results publicly.

5. Test and iterate

Re-run queries in the major AI tools every few weeks. Update content based on what’s still missing or wrong.

6. Add human accountability

Visibility alone isn’t enough. Use ongoing monitoring (like AA Membership) so a human stays responsible for keeping the picture accurate.

See the data: AI in B2B Buying Decisions 2026
More resources: AI Visibility Resources