AI Visibility Checklist for Small & Local Businesses

Use this to improve how accurately AI systems (ChatGPT, Perplexity, Google AI, Claude, etc.) describe your business.

Quick checklist

• Your website clearly describes specific use cases and services (not just “we do everything”).
• Hours, location, contact, and capabilities are accurate and up to date.
• Key details (certifications, specialties, equipment, warranties) are written in plain text.
• You have pages or sections answering “best for [specific situation]” questions.
• Reviews and third-party mentions exist on accessible sites (Google, industry directories, etc.).
• AI crawlers are allowed in robots.txt (PerplexityBot, GPTBot, etc.).
• Content is fresh — recent updates, blog posts, or announcements.
• Comparisons or “vs” content exists where relevant.

Why this works

Recent data shows AI influences 83% of B2B decisions. Buyers discover 97% of new vendors through AI. What wins: specific use-case matching (53%) and clear descriptions (50%). Brand name alone only 7%.

See the full breakdown: AI in B2B Buying Decisions 2026

See what AI actually says about you

Run a free Intelligence Diagnosis on one location. We query the major systems and deliver a clear report of gaps and fixes.

Marshall Network Services • Lexington, Kentucky • marshall.net/aa